Richard Brenkley

Chief Marketing Officer, Founder at Compare By Review

Richard Brenkley has extensive work experience in various roles and industries. In 2000, they started as a Web Designer at Corporate IT Limited. From 2002 to 2008, they worked at Coast Digital Limited, starting as an Account Manager and progressing to Sales Manager and then to Commercial Director. In 2011, they became the Managing Director of Coast Digital Limited and held the position until 2012. In the same year, they founded Better Agency and took on the role of Managing Director and Founder. In 2017, they founded Compare By Review and became the Chief Marketing Officer. In 2012, they joined Corinthians Football Club as Vice Chairman. Most recently, in 2022, they founded B10 Foundation and assumed the position of Chairman and Founder.

Richard Brenkley attended Eastwood High School from 1993 to 2000, though no specific degree or field of study was mentioned in the provided information.

Location

Chelmsford, United Kingdom

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Compare By Review

Compare by Review was born from a frustration over Price Comparison Websites only displaying and ranking providers based on who pays the most to sit at the top or who’s the cheapest.In most cases this existing approach makes it difficult for high-quality specialist insurers to gain any market share, losing out to either well-known brands or thecheapest providers. This often results in customers purchasing less than adequate cover with companies which in most cases also fail to deliver on their service promise.We believe the consumer should be able to make a far better-informed decisions based upon customer service, claims performance, product quality as well as price.The CBR platform takes advantage of a growing trend of people using reviews as part of their decision buying journey. Review sites such as TrustPilot and feefo do not directly represent the actual provider performance in a specific category of insurance or type of interaction, but tend to be more brand based making it difficult for consumers to gain any understanding of how well these companies service their customers.Therefore, compare by review has been created to service a unique gap in the market combining a richer and smarter review platform with easy-to-understand comparison tables, that allows consumers to make a decision, not influenced purely by monetary bids and commissions, but with richer data aiding a far better-informed choice.


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1-10

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