Shwu Bing Yap

Shwu Bing Yap is a seasoned professional in the e-commerce and marketing sectors, currently serving as the Head of Group E-Commerce at CompAsia since August 2022. Prior experience includes the role of Marketing Manager at ezbuy from July 2016 to October 2022, and Ecommerce Specialist at CHARLES & KEITH GROUP from June 2014 to June 2016. Shwu Bing's career began as a Senior Sales Specialist at Creative Technology Ltd and as an Ecommerce Specialist at Huawei Consumer Business Group. Additionally, Shwu Bing managed a retail store as a Shop Manager at ECCO Shoes, focusing on sales performance and customer satisfaction. Academic credentials include a Bachelor of Business Administration in Marketing from Universiti Teknologi Malaysia, obtained in 2008.