Adna Lisica

Adna Lisica is a Paid Acquisition Analyst at Compound Growth Marketing, with previous experience as a Paid Media Manager at eMedia Patch from November 2020 to October 2023. During that tenure, Adna managed and optimized accounts with budgets ranging from small to multi-million dollars, trained junior team members in campaign management, and strategized for major holiday sales events. Adna also focused on audience segmentation, performance presentation for clients, and testing strategies to align marketing efforts with customer behavior. Earlier roles included Paid Media Specialist and Paid Media Associate, where responsibilities involved developing paid search strategies, managing budgets, conducting A/B testing, and ensuring campaign efficiency. Adna holds a Bachelor's degree in Marketing/Marketing Management from the School of Economics and Business Sarajevo, completed in September 2021.