Andy Lapp

Head Of Go To Market Strategy at CSI

Andy Lapp has extensive experience in product marketing and strategy. Andy worked as the Director of Product Marketing at D+H from 2005 to 2015, where they led the product marketing planning process and contributed to the company's strategy execution. Prior to that, they served as the Director of Marketing at Worldwide Interactive Services, LLC from 2003 to 2005. Currently, Andy is the Head of Go To Market Strategy at CSI, where they are responsible for creating and implementing marketing plans, identifying target audiences, and developing sales strategies for launching new solutions to the market. Andy also manages product marketing, demand generation, analyst outreach, and consultant outreach for the company.

Andy Lapp has a Bachelor's degree from St. Bonaventure University. Andy has also obtained various certifications in areas such as Market Discovery, Market, The Leadership Engine, Essentials of Leadership, Leading Change, Effective Product Marketing, and Focus on Frontline Leadership from different institutions over the years.

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Timeline

  • Head Of Go To Market Strategy

    April, 2021 - present

  • Director Of Product Marketing

    July, 2015

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