Comtrade Distribution is one of the leading distributors of consumer electronics, home appliances, IT equipment and IT infrastructure in Southeast Europe. With a portfolio of more than 5000 products, we represent virtually all key global technology brands. Every other product on the IT market in the region went through our sales channels at some point. 
Our team consists of more than 350 highly-trained professionals who nurture connections with 2500 dealers and more than 50 renowned vendors and partners. With 30 years of experience, we are dedicated to smart distribution crafted for the digital age and constant improvement of our services, which makes us local distributor of choice for most globally-known brands. 
Comtrade Distribution has direct presence in Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Slovenia, Croatia, Greece, Hungary, Romania and Bulgaria. We have a significant competitive advantage in terms of clients, suppliers and cost base, with 75 million customers in this part of SEE region only, a broad and established client base, an extensive supplier list and low operating cost levels.
We are also proud partners of the most important retail businesses in SEE. Comtrade Distribution B2B portal is among Europe’s leading distribution platforms: it enables our customers to browse through our portfolio, view and compare product info and easily create orders online. Our business is flexible: we adapt quickly to market changes with minimal impact on profit.
Along with our own warehouses, deep local roots and extensive knowledge of market trends, what sets us apart is reliable and efficient logistics, an end-to-end distribution process from import to delivery, as well as additional support we offer to our partners in fields of marketing, sales, and business in general.



Appliances

Electronics

IT Services

Logistics & Supply Chain

Comtrade Distribution

Savski nasip 7 serves as a dynamic hub for marketing, logistics, and account management functions in Belgrade.

Savski nasip 7

Bogdan Nikitović

Darko Radulović

Nebojša Lozo

Milan Radic

Mirko Dikic

Velibor Vukosav

Lana Mažić

Biljana Petrovic

Milan Tripkovic

This department focuses on overseeing the development and lifecycle of products, ensuring they meet market needs and drive business goals.

Product Management

This department focuses on managing and nurturing relationships with key clients to drive sales and ensure customer satisfaction.

Account Management

This department manages the organization's financial operations, including accounting, budgeting, and financial reporting.

Finance Department

This department is responsible for managing and executing marketing strategies, communications, and brand initiatives.

Marketing Department

This department oversees the development and execution of brand strategies to enhance market presence and drive consumer engagement.

Brand Management

This department focuses on driving revenue through client engagement and sales strategies.

Comtrade Distribution

Org chart

Teams

Product Management

Account Management

Finance Department

Marketing Department

Brand Management

Sales Division

Offices