Renato Zaffari

Renato Zaffari is a seasoned professional with extensive experience in project and marketing management. Currently serving as a Senior Project Manager at Comunica since June 2019, Renato focuses on strategic planning for sales incentive programs for Volkswagen and executing branding projects for the Horeca channel. Prior roles include Marketing Manager at Musica&Musica, where Renato specialized in market studies and customer journey analysis, and External Consultant for the Consorci de Turisme de Barcelona, developing affiliate programs for the tourism sector. Additional experience encompasses positions as Head of Key Account Management at Martins & Andrade Comunicação and various roles in account management and customer service at DCS Comunicações and Competence Comunicação. Renato holds a Master's in Digital Business and Marketing Management, alongside multiple specializations in marketing, SEO, digital media planning, and project management.