Conad
Elisa Puccini has extensive experience in marketing, currently serving as the Responsabile Marketing Canali di Attrazione at Conad since March 2003. In this role, Elisa is responsible for developing marketing proposals focused on customer demand and data-driven strategies to enhance the performance of large retail formats. Key responsibilities include establishing strategic commercial guidelines, overseeing KPI analysis, managing the operational marketing team, and coordinating multifunctional project teams. Previous roles at Conad include Responsabile Marketing Operativo Iper-Superstore and Resp. Marketing Operativo Iper, where Elisa planned and executed marketing campaigns for hypermarkets. Prior experience includes a position in the advertising office at Mercatone Uno, where Elisa independently implemented marketing and advertising strategies. Elisa holds a Laurea Specialistica in Arti Figurative, Musica, Spettacolo e Moda from Alma Mater Studiorum – Università di Bologna, completed in 1998.