Francesco Soda

Francesco Soda has extensive work experience in various companies and roles. Francesco is currently the Head of Multichannel Digital Innovation at Conad since 2022. In this role, they are responsible for the architecture and development of the national eCommerce platform, as well as digital touchpoint development and CRM. Francesco also manages digital innovation initiatives and the digital laboratory at Conad.

Prior to this, Francesco was the Head of Collaboration & Digital Transformation at Rekeep from 2019 to 2021, where they oversaw the digital transformation of the group and managed projects related to collaboration, automation, and new technologies. Francesco also served as the IT Manager at YouGenio, a subsidiary of Rekeep.

From 2016 to 2019, Francesco worked at Digitail, a subsidiary of Coop Alleanza 3.0, where they held the role of Manager IT. Francesco was responsible for developing and managing the e-commerce project of Coop Alleanza 3.0.

Before joining Digitail, Francesco worked at Coop Alleanza 3.0 as the Responsible for Software Multi-business and Innovative Channels from 2014 to 2016. Francesco played a key role in software development and innovative channel management.

Francesco also has experience working at YOOX as the Tools Development Manager, where they led a team in developing and maintaining tools and applications used by internal and external stakeholders. Prior to this, they were a Team Leader and Senior Software Developer at YOOX, responsible for coordinating tool development and managing a team.

In the earlier stages of their career, Francesco worked as a .NET Developer at Sysdata Italia SpA and as an RF Engineer at Ericsson.

Overall, Francesco Soda's work experience spans across various industries and includes roles in digital innovation, IT management, software development, and project coordination.

Francesco Soda attended Alma Mater Studiorum – Università di Bologna from 2003 to 2007, where they obtained a Laurea Triennale in Scienze di Internet with a specialization in Informatica.