Johanna Marcela Ascencio

Johanna Marcela Ascencio is an accomplished brand and marketing professional with extensive experience in consumer insights and brand strategy across various industries. Since October 2020, Johanna has served as Brand Director and Director of Consumer Insights at Conagra Brands, focusing on data-driven innovation and communication strategies for grocery and snacks brands. Previously, Johanna held senior roles at Revlon Inc. and Kiss Products, Inc., where strategic planning, product innovation, and comprehensive communication plans were key responsibilities. Johanna's career also includes brand management positions at TQ Confiable and Grupo Manuelita, contributing to significant market share growth and successful product launches. With an M.B.A. in Marketing from Universidad Icesi and additional education in social media marketing, Johanna's expertise spans strategic planning, creative execution, and cross-functional collaboration.