Concave AGRI
Sumaira Riaz has a range of experience in marketing and communications roles. Sumaira currently holds the position of Head of Marketing & Communications at Sybrid Private Limited, where they oversee the marketing strategies and activities of the company. Prior to this, they worked as the Manager Projects & Marketing and Assistant Manager Operations & Coordination at the same company. Sumaira also has experience in the non-profit sector, having served as a Marketing Volunteer for OPEN Islamabad, where they managed marketing activities and helped grow the community reach. Sumaira has also worked as the Head of Marketing & Customer Experience at Concave AGRI. In addition, Sumaira has worked for Knowledge Platform, starting as a Support Engineer, then progressing to roles such as Project and Support Coordinator, Assistant Project Manager, Marketing Team Lead, and eventually becoming the Head of Marketing. In these roles, they were responsible for data analysis and visualization, developing marketing campaigns, and preparing reports.
Sumaira Riaz completed their Master of Business Administration (MBA) degree in Marketing/Marketing Management from the National University of Sciences and Technology (NUST) from 2018 to 2020. Prior to that, they obtained a Bachelor's Degree in Electrical Engineering from the National University of Computer and Emerging Sciences, which they completed from 2010 to 2014.
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Concave AGRI
Concave AGRI is a venture of The Lakson Group, which is aiming to revitalize the entire agriculture ecosystem of Pakistan. A team of business, technical, and agriculture experts have come together to devise a system that can introduce and implement modern technologies and practices in Pakistan’s agricultural landscape. Our mission is to become the largest one-stop channel to provide end-to-end solutions to farmers and significantly improve their economic situation. Our vision is to offer internationally competitive agriculture solutions to meet food security challenges worldwide and domestically.