Beverly Maddul

Beverly Maddul is an experienced marketing professional with a strong background in performance marketing and digital strategy. Currently serving as the Head of Data and Performance Marketing at Concepcion-Carrier Air Conditioning Company since January 2022, Beverly leads a team to optimize digital efforts across various channels. Prior experience includes a role at ADA as Head of Operations - Product Strategy & Performance, where data-driven insights were utilized to enhance digital media campaigns. Beverly has also held multiple positions at OOm Pte Ltd, focusing on managing marketing campaigns for diverse clients, and has experience in market research and inbound marketing from previous roles at GemShelf and Neuron Global. Beverly holds a Bachelor's Degree in Applied Biology from De La Salle University-Dasmarinas.