Alexandra Holder

Alexandra Holder currently serves as VP of Digital Marketing at Concord since May 2022. Previously, in a role as Director of Digital Marketing at Believe from May 2021 to May 2022, Alexandra led marketing for the PIVTL Projects team, optimizing campaign workflows and managing budgets for various artists. Alexandra's earlier experience includes positions at On Spec as Head of Marketing, where brand development and e-commerce strategies were key focuses, and Roc Nation as Senior Manager of Digital Marketing, overseeing extensive marketing campaigns for a diverse range of artists. Alexandra's background in the music industry is further strengthened by roles at Sony Music Entertainment, where a variety of marketing initiatives were executed for high-profile artists, and at Music Dealers as a marketing intern. Alexandra holds a Bachelor of Arts in Journalism & Mass Communication with a Certificate in Entrepreneurship from the University of Iowa.