Hong Le is an experienced merchandise manager at Con Cung Corporation, overseeing the performance of four product categories: Milk powder, Liquid milk, Food, and Supplement since October 2017. In this role, Hong Le develops and implements merchandise strategies aimed at achieving revenue and profit targets while identifying growth opportunities and collaborating with major global manufacturers for product sourcing and development. Prior to this position, Hong Le served as a merchandise team leader focusing on Milk Powder and Diaper categories and has a background in market analysis and new product development from tenure at Holcim. Hong Le holds a Bachelor's degree in Finance from the University of Economics Ho Chi Minh City.