Yolanda Nieto

Yolanda Nieto is an experienced marketing and communication professional currently serving as the Directora de Marketing y Comunicación at Conde de Benalúa since May 2024, overseeing the AOVE brands Conde de Benalúa, Amarga y Pica, and Olivares del Sur. Prior to this role, Yolanda held positions at COVIRAN SCA focusing on relational marketing and customer loyalty, and as a professor of marketing at ESCO Escuela Superior de Comunicación y Marketing. Yolanda has also coordinated public events for Ciudadanos at Grupo Secuoya and managed public administration projects in communication. Additionally, Yolanda directed communication and events for the FACE Entrepreneurship initiative under the EU's Horizon 2020 program, and previously led marketing efforts at Efecto Global, contributing to Secuoya's digital transformation. Yolanda holds advanced degrees in marketing and law from prestigious institutions, including Universidad de Granada and Fundación Escuela de Negocios de Andalucía.