Lexi Herrick

Lexi Herrick is a seasoned professional with extensive experience in audience development, analytics, and social media. Currently serving as the Senior Director of Audience, Analytics & Social Media for Allure and SELF magazines at Condé Nast since May 2022, Lexi leads comprehensive audience strategies across various platforms. Prior roles include Senior Director of Audience Development at Allure Magazine, where Lexi managed audience strategies, and Publisher and Editor at Her Track, focusing on empowering young women. Lexi's background also includes significant contributions to Arizent, where responsibilities spanned director-level positions in audience development and SEO, as well as contributions as a writer for HuffPost. With a dual Bachelor's degree in Communication and Corporate Communications, Lexi brings a wealth of expertise in content operations, team leadership, and digital strategy.