Matt McKinney

Matt McKinney, MBA, is a seasoned marketing and communications professional with over two decades of experience, currently serving as the Director of Digital Engagement at Cone Health since February 2012. In this role, Matt oversees digital engagement strategies encompassing web development, social media, content marketing, SEO, SEM, and CRM, while collaborating with various departments to enhance consumer digital experience. Previous positions at Cone Health include Assistant Director of Communications and Digital Communications Manager, where Matt focused on strategic marketing initiatives and digital content management. Prior to Cone Health, Matt worked as a Multimedia Executive Producer at WFMY News 2 and held roles in photojournalism and production, having begun a career in journalism with a Bachelor's degree from Penn State University and further enhancing business acumen through an MBA with a Marketing Certificate from East Carolina University.