Sherif Hassan

Sherif Hassan is an experienced professional in digital marketing and content management within the sports sector. Currently serving as the Head of Digital and Marketing Products at the Confederation Africaine de Football (CAF) since May 2015, Sherif Hassan oversees all digital operations, manages partnerships with sponsors and data providers, and leads video production efforts while reporting digital performance to higher management. Previously, Sherif Hassan held various roles including Digital Platform Officer at CAF and Content Development Executive at MBC studios, contributing to the launch and management of social media platforms and enhancing user experiences. Sherif Hassan's career also includes positions at Lagardère Sports, Sarmady, and other media outlets, with a strong foundation in strategic communications and digital media from esteemed educational institutions, including the UEFA Academy and The American University in Cairo.