Confidant
Ken Byers is the Co-Founder, Principal, and Brand Strategist at Confidant. Ken has extensive experience in the marketing and advertising industry, having worked at companies like Sony, Ogilvy & Mather, Dentsu Advertising, and Della Femina Advertising. Ken has a Bachelor of Arts in Advertising/Marketing from Pennsylvania State University. Ken has led global marketing campaigns for Fortune 500 clients and successfully integrated marketing strategies to drive increased return on investment. At Confidant, Ken focuses on merging PR, advertising, and influencer marketing to create long-term brand strategies for clients.
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Confidant
Confidant is a creative and strategic communications agency named for the role we play with brands. We’re an experienced team of big agency defectors paving the way for a new, agile communications agency model. With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared for professionals, Confidant is built to serve strong in-house teams with big agency thinking and boutique agency agility. With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include Amazon, Diageo, Sony, SunPower, Shake Shack, BarkBox, Getaway, Perfect Day and MadeGood. Confidant has been recognized at industry awards, including Inc.’s Best Workplaces 2021 & 2023, PRWeek’s Best Boutique Agency 2021 (Honorable Mention); PRovoke’s Outstanding Boutique Agency (Finalist); PRovoke’s Top 5 Micro Boutique Agencies to Work For (2021, 2022 & 2023); PRNews Agency Elite Top 100 (2021 & 2022) and PR Net’s 2023 Next Gen Awards. Learn more at confidant.co.