Farimah Masud

Farimah Masud is a seasoned UX Principal Designer at Confiz since February 2011, specializing in strategic solutions for diverse digital platforms. Key accomplishments include pioneering the UI and UX for the CORE technology framework and leading user experience initiatives through collaboration with product teams and end-users. Farimah has extensive experience in brand creation, wireframing, prototyping for various apps and web solutions, and conducting user research for global retail enterprises and local businesses. Prior to this, Farimah held the position of Creative Director at Newsweek Pakistan, overseeing photo essays, editorial layouts, and cover designs. Farimah also worked as a Senior Graphic Executive at Wateen Telecom and has a Bachelor's degree in Communication Design from the National College of Arts Lahore.