Matthew Conroy

Matthew Conroy is a seasoned professional with extensive experience in sales planning, analytics, and marketing across various industries. Currently serving as the Director of Global Sales Planning at Congo Brands, Matthew oversees sales planning and demand forecasting for North America while leading a team of direct reports. Prior experience includes roles as Sr. Manager of Commercial Planning & Analytics at BioSteel and various positions at The Kraft Heinz Company, where Matthew managed P&L responsibilities and led commercial projects. Matthew began a career at Altria, gaining experience in account management, and has held internship roles in marketing and sales. A graduate of the University of Wisconsin-Whitewater with a Bachelor of Business Administration in Marketing, Matthew has consistently demonstrated a commitment to driving insights and effective sales strategies throughout a diverse professional background.