Matthew Howard

Matthew Howard is a seasoned sales, commercial, and marketing leader in the FMCG and beverages sectors, boasting over 15 years of experience across various categories, organizations, and territories. Notably, they held the position of Senior Business Director at Monster Energy, overseeing operations and business performance in Denmark, Finland, and Israel, and significantly driving sales growth. Matthew's diverse career also includes roles at Unilever and Ernst & Young, where they honed skills in marketing, business development, and team leadership. Currently, Matthew serves as the Commercial Strategy Director at Congo Brands and the B2B Director at NIO Cocktails, continuing to leverage their extensive expertise. They earned a First Honours BA in American Studies from the University of Nottingham, complemented by international study at the College of Charleston.