Elena Schwindling is a skilled professional in strategic customer relationship management, currently serving as the Manager of Strategic CRM at congstar since October 2022, where Advanced Analytics are utilized to enhance CRM business initiatives. Previously, Elena worked as a Module Product Owner for heyOBi at OBI next, focusing on activation features for web and app platforms. Earlier roles include CRM & Customer Analytics and Product Marketing at congstar, research assistance at the Universität zu Köln's Department of Marketing and Digital Environment, and internships in product marketing at L'Oréal and controlling at Bayer Crop Science. Elena holds a Master of Business Administration with a focus on Marketing from the University of Cologne, along with a Master's degree in Management from Università Bocconi, and a Bachelor of Science in International Business Studies from Aachen University of Applied Sciences. Additionally, a Bachelor of Arts in Marketing and Business Development from IDRAC Business School and an Abitur from Städtisches Burgau Gymnasium Düren augment Elena's extensive educational background.
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