Sabrina Abels

Sabrina Abels is a strategic marketing professional currently serving as Senior Manager for fraenk, the app-based mobile brand of Telekom. With over 16 years of experience in various roles including digital strategy and paid media consulting, Sabrina has made significant contributions to marketing effectiveness by balancing data-driven approaches with intuition. Sabrina has also shared knowledge as a lecturer at TH Köln, focusing on campaign strategy and planning, and has pursued ongoing education in digital marketing and communication management.