Cristina Benitez

Cristina (Titi) Benitez serves as the Gerente de Comunicación Digital at CONMEBOL since July 2018, overseeing a digital team and implementing strategies for various football competitions while managing KPIs and budgets. Prior to this role, Cristina held several positions at Tigo Paraguay, contributing to digital marketing and campaign coordination, and developed their expertise in digital marketing at Prana Estudio Creativo. Educationally, Cristina is pursuing a degree in Psychology while holding qualifications in Sports Marketing Analytics and Sports Management, supplemented by a background in Marketing and Publicity. Cristina also completed various diplomas in marketing and creativity, showcasing a strong foundation in communication and marketing strategies.