Petra Zelman

Petra Zelman is a seasoned professional with nearly a decade of experience in human resources and people strategy. Currently serving as the Director of People & Culture at Connective, Petra leads initiatives in recruitment, retention, and organizational development while championing diversity, equity, and inclusion. Petra began their HR journey with hands-on experience in payroll and benefits, progressively building expertise in compensation strategies and employee engagement. They hold a Bachelor of Business Administration and an Advanced Diploma in Human Resource Management from Capilano University.