Adam Etherington is the Head of Social & Influencers at Connective3, where they oversee social media strategies. They graduated with a First-class honours degree in Sports Journalism from the University of Huddersfield in 2015. Adam developed their expertise through previous roles at organizations like The Rugby Football League, Castleford Tigers RLFC, Opta Sports, and Sky Betting & Gaming, where they executed brand strategies and managed social media output for various sports-related platforms.
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