Michael Crane

Michael Crane is a Salesforce and Integration Administrator at Connor Group, specializing in optimizing Sales Cloud and Marketing Cloud functionalities while enhancing integrations with various platforms. With extensive experience at EngageSmart, Michael transitioned several business units to Salesforce, developed predictive sales models, and identified operational efficiencies. Earlier roles included managing Salesforce for fundraising at The Broad Stage and writing for publications such as Nutritional Outlook Magazine and community news networks. Michael holds a Bachelor of Arts in English and World Literature from Pitzer College and completed Salesforce Trailhead training.