German Sacristan is a seasoned Sales and Marketing Consultant with over 30 years of experience in business development, having worked with prominent companies such as Kodak, Xerox, and Creo Color Servers. Currently serving as the Director of On Demand Printing Services at Keypoint Intelligence and Country Manager for HiTi Digital America, German has successfully led teams, developed strategic marketing plans, and authored numerous articles and a book on direct marketing. Key achievements include significantly increasing market share in Spain while at Creo, consistent sales quota achievements at Xerox, and delivering high-impact seminars and educational content in various capacities.
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