ConsultCraft Inc. is building SportsCove — the global coaching layer for sports and wellness. Our mission is simple - unlock mobility for every region, every level, and every body. Whether progress comes from a world-class human coach, AI, or both, we exist to make expert guidance accessible to the 1.8 billion people around the world's current systems have failed.

The world doesn't have a fitness content problem but rather an access problem. The WHO reports that 1.8 billion adults are not getting enough physical activity, and the world is off track for its 2030 health targets. 1.71 billion people live with musculoskeletal conditions that limit how they move and function every day. Conditions that quality coaching and guided movement can directly address. But quality coaching is still fragmented, expensive, and deeply unequal across regions.

In India, only 18,000 professional athletes exist in a country of 1.4 billion. Non-elite athletes earn an average of $4,000 a year, while their training costs can exceed $7,500. Only 5% of young athletes receive proper guidance on professional pathways. And 35% of users on digital fitness platforms abandon structured coaching for informal channels within six months — not because they stopped caring, but because the current infrastructure doesn't serve them.

In North America, youth sports participation has fallen from 45% in 2008 to 38% in 2024. One in five families is spending over $12,000 a year trying to access quality coaching for their children. Sixty percent of youth athletes specialize before age 14, and nearly half burn out. Thirty-five percent of elite athletes deal with mental health challenges — and only 10% ever seek help. Great coaching changes all of this. 

The infrastructure to deliver it doesn't yet exist at scale. SportsCove is building that infrastructure.



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ConsultCraft Inc.

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