Consumable
Yen Nguyen is an experienced media and digital strategy professional currently serving as SVP, Head of Curation at Consumable since January 2024. Previously, Yen held several key roles at Audigent, including VP of Supply Strategy & Analytics and Head of Trading and Ad Operations, from September 2019 to August 2023. Additional experience includes serving as Director of Programmatic Acquisition at SmartAsset, Programmatic Media Supervisor at 360i, and Senior Media Trader at Varick. Yen's career began in digital media trading with Goodway Group, followed by various media-related positions at the University of Arkansas, ultimately obtaining a Master's Degree in Operational Management and a Bachelor's Degree in Broadcast Journalism from the same institution.
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Consumable
Turn up the volume on advertising! Meet Consumable, an ad technology platform which elevates the digital display advertising experience for consumers, advertisers and publishers by combining exclusive premium content and monetization within the IAB display experience. In the past year, we have transformed the "standard" for engagement with online advertising by understanding consumable short-form content users love. Marrying content with monetization, we are able to keep users engaged longer while delivering more revenue to our media partners. The stats: We are able to deliver up to 50% higher CPMs and 20x more engagement. In 2017, we served over 55Bil IMPS and have 100% fill across all platforms and mediums. The average user spends over 2mins with our ads! We currently work with most comScore 100 Publishers. Next up, transforming branded content in a big way. We are only getting started… reach out to learn more!