Bill Litfin

Bill Litfin is an accomplished marketing executive with extensive experience in digital marketing and media. As the VP of Performance Marketing and Media at Consumer Cellular, Inc., Bill leads strategic initiatives to enhance performance metrics. Previously, Bill served as VP of Digital Marketing, Media, and Operations, as well as VP of Digital Marketing and Technology at The Scotts Miracle-Gro Company, where contributions greatly impacted digital strategies. Additionally, Bill held roles such as Digital and Content Director in Global Marketing Services, Chief Digital Officer at Ologie, and SVP of Digital Strategy and Managing Director at Moxie. Bill was also the Owner and Senior Partner at Shift Global, overseeing strategies in technology, media, and user experience.