Consumer Edge
Chris Bethel is a seasoned data science executive currently serving as VP of Data Science at Consumer Edge since April 2025, where responsibilities include the integration of AI and data science teams and technologies following an acquisition. Prior to this role, Chris held the position of VP of Data Science at Earnest Research, which was also acquired by Consumer Edge, and was previously the Data Science Director at the same company. Chris began a career in data science as the Data Science Lead at Augury after serving as Director of Data Science and Cofounder at Alluvium, which was acquired by Augury in 2019. Chris's educational background includes a Bachelor of Science in Statistics, Information Systems, and Finance from NYU Stern School of Business, earned between January 2005 and January 2009.
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Consumer Edge
Consumer Edge (CE) is a consumer alternative data firm providing insights as a service solutions to the global investor community, hedge funds, private equity, venture capital, corporates and data partners. Since its founding in 2009 CE has focused on the nexus of data, research, technology and partnerships to fuel the discovery of consumer insights and offer best in class services to our clients. We continue this focus today, delivering next-generation data tools designed to answer complex questions on consumer behavior.