Carolyn Carello

Carolyn Carello is an accomplished statistical program leader with extensive experience in digital marketing analytics. Currently at Consumer Reports since February 2014, Carolyn provides analytic support across various teams, leveraging skills in SAS, SQL, and R to optimize marketing campaigns for a 34 million name database. Previously, Carolyn served as a senior statistician at Reader's Digest for nearly 16 years, where responsibilities included statistical analyses for digital marketing, the creation of consumer profiles, and the development of targeting solutions. Additional experience includes managing catalog circulation at gifts.com and serving as an actuarial assistant at Buck Consultants. Carolyn holds a Master's degree in Statistics and a Bachelor's degree in Economics from the University at Albany, SUNY.