Ipsita Arora

Ipsita Arora is a seasoned professional with extensive experience in consumer research and insights. Currently serving as the Manager of Consumer Research & Insights at Consumer Reports since April 2021, Ipsita previously held roles as Senior Manager of Customer Insights at Vodafone Idea Limited, where key contributions included collaborating with market research agencies and synthesizing data to strengthen brand strategies. Ipsita's earlier career at Nielsen as a Research Manager involved managing comprehensive project phases, translating complex data into strategic reports, and mentoring team members. Ipsita began their career as a Marketing Executive at Calcom Cement India Limited, focusing on market analysis and implementing information systems for production planning. The academic background includes an MBA in Marketing from Army Institute of Management, Kolkata, and a BE in Electronics and Telecommunications from MKSSS Cummins College of Engineering for Women.