Robert McCarthy

Robert McCarthy has a diverse work experience spanning over two decades. Robert'smost recent role is as the Associate Director of Omni-Channel Marketing Operations at Consumer Reports, starting in March 2021. Prior to that, they worked at the United States Tennis Association (USTA) from 2007 to 2021, where they held various positions such as Manager of Email Marketing, Digital and Manager of Email Marketing & E-Commerce, Membership & Data. Robert also worked as an Email and Direct Mail Campaign Analyst for USTA.

Before their tenure at USTA, McCarthy worked at I-Behavior (now Wunderman Data Products) as a Manager of Conversions and Database Update in 2006, and as a Database Coordinator in 2005. Robert also worked as a Digital Marketing Manager at Quicksilver Development, Inc. from 2003 to 2005, and as a Property Coordinator at Foxtons in 2003.

McCarthy's earlier experiences include a role as a Production Coordinator in the Digital Services Group at Sony from 2002 to 2003, and as an Associate Producer in Product Development & Quality Assurance at Rockstar Games in 2000. Robert began their career as an Analyst in Quality Assurance at Acclaim Entertainment, Inc. in 1998.

Throughout their career, McCarthy has gained expertise in areas such as email marketing, campaign management, database management, and digital marketing. Robert has managed teams, led migration projects, and built relationships with vendors and partners. McCarthy has also contributed to the launch of successful gaming titles.

Robert McCarthy graduated from SUNY Oneonta in 1997 with a Bachelor of Arts (B.A.) degree in Sociology and Philosophy. In 2004, they completed a Certificate program in Digital Multimedia and Web Design from Skidmore College CCI. In terms of additional certifications, Robert obtained the following:

- In February 2008, they completed the "Comprehensive Email Marketing Strategies" course from the Direct Marketing Association (now ANA.net).

- In June 2009, they obtained the "Direct Marketing Institute" certification from the Direct Marketing Association (now ANA.net).

- In March 2018, they acquired the "Email Marketing" certification from HubSpot Academy.

- In August 2018, Robert completed the "Design & Orchestrate Marketing Campaigns using Adobe Campaign Standard" certification from Adobe.

- In October 2021, they obtained certifications in "Direct Mail Marketing" and "Diversity, and Inclusion in Marketing: Inclusive Language for Marketers" from LinkedIn.

- In May 2022, they completed the "Quick Start Guide to SQL" certification from LinkedIn.

Overall, Robert McCarthy has a well-rounded education background with degrees in Sociology and Philosophy, as well as additional certifications in various marketing and digital platforms.