Consumer Safety Technology
Cara Whitley has over 20 years of experience in marketing and leadership roles. Cara is currently the Chief Marketing Officer at Consumer Safety Technology. Prior to this, they served as the Chief Marketing Officer and GM DTC Ecommerce at PPLSI, where they were responsible for building and developing the marketing function and the Direct to Consumer Business Unit. Before that, they held the position of Chief Marketing Officer at CENTURY 21®, leading the brand revitalization and driving the organization's transition to an experience-driven brand. Cara has also been the Chief Marketing Officer at Squaw Valley Ski Holdings, where they implemented change management and developed brand strategies to enhance customer engagement. Additionally, they worked at American Express, Epsilon, Hilton Hotels Corporation, Copper Mountain Resort, and Grey Advertising, gaining extensive experience in business development, loyalty marketing, and strategic partnerships.
Cara Whitley attended the University of Miami from 1988 to 1990 but did not complete a degree or specify a field of study.
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Consumer Safety Technology
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Consumer Safety Technology (CST) is a leader in safety and detection products and services that help people live responsibly and make communities safer. Dedicated to public safety for more than 30 years, CST and its family of leading brands serve as a trusted partner to both individuals and authorities. CST’s portfolio features comprehensive alcohol and impairment solutions that uniquely cover the entire DUI process and include: -Intoxalock, the number one ignition interlock brand in the US; -Breathe Easy, specialized and low-cost insurance; and -New Directions, virtual court and employer accepted assessments. Driven by a commitment to delivering reliable and exceptional service, combined with innovative technology that makes positive change, CST has achieved sustained growth and success. The company has had an average annual revenue and EBITDA growth of 29 percent over the past five years. CST is a portfolio company of L. Catterton and was named Best Place to Work for Working Parents in 2022 and 2023. For more information visit www.consumersafetytechnology.com.