Lauren Roady

Lauren Roady, MBA has a diverse work experience spanning over several companies. Lauren currently holds the position of Director of Marketing Operations at Consumer Safety Technology. Prior to this, they worked at Semtech as a Digital Marketing Director and Senior Corporate Marketing Manager, Digital. At Semtech, they directed the digital marketing strategy and execution, leading various teams in website development, martech, CRM, email, and digital advertising. Before that, they served as the Head of Marketing at Hygiena, where they established and led the marketing department, overseeing integrated marketing programs in multiple verticals. Additionally, they were responsible for various marketing activities such as website development, advertising, social media, content management, and trade show strategy. Lauren's earlier experience includes working as a Production Manager at ProDPI, where they managed wholesale photographic lab production and implemented initiatives for waste reduction, training, and staff empowerment.

Lauren Roady, MBA, obtained a Bachelor of Science degree in Graphic Communication from California Polytechnic State University-San Luis Obispo in 2008. In 2012, they completed their Master of Business Administration with a focus on Marketing from California Lutheran University. Additionally, they hold certifications in Google Ads Search, Google Analytics (GA4), Google Tag Manager Fundamentals, HubSpot Digital Advertising, HubSpot Digital Marketing, HubSpot Email Marketing, HubSpot Inbound Marketing, HubSpot Marketing Software, and SEO Fundamentals from SEMrush.