Consumer Safety Technology
Lauren Roady, MBA has a diverse work experience spanning over several companies. Lauren currently holds the position of Director of Marketing Operations at Consumer Safety Technology. Prior to this, they worked at Semtech as a Digital Marketing Director and Senior Corporate Marketing Manager, Digital. At Semtech, they directed the digital marketing strategy and execution, leading various teams in website development, martech, CRM, email, and digital advertising. Before that, they served as the Head of Marketing at Hygiena, where they established and led the marketing department, overseeing integrated marketing programs in multiple verticals. Additionally, they were responsible for various marketing activities such as website development, advertising, social media, content management, and trade show strategy. Lauren's earlier experience includes working as a Production Manager at ProDPI, where they managed wholesale photographic lab production and implemented initiatives for waste reduction, training, and staff empowerment.
Lauren Roady, MBA, obtained a Bachelor of Science degree in Graphic Communication from California Polytechnic State University-San Luis Obispo in 2008. In 2012, they completed their Master of Business Administration with a focus on Marketing from California Lutheran University. Additionally, they hold certifications in Google Ads Search, Google Analytics (GA4), Google Tag Manager Fundamentals, HubSpot Digital Advertising, HubSpot Digital Marketing, HubSpot Email Marketing, HubSpot Inbound Marketing, HubSpot Marketing Software, and SEO Fundamentals from SEMrush.
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Consumer Safety Technology
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Consumer Safety Technology (CST) is a leader in safety and detection products and services that help people live responsibly and make communities safer. Dedicated to public safety for more than 30 years, CST and its family of leading brands serve as a trusted partner to both individuals and authorities. CST’s portfolio features comprehensive alcohol and impairment solutions that uniquely cover the entire DUI process and include: -Intoxalock, the number one ignition interlock brand in the US; -Breathe Easy, specialized and low-cost insurance; and -New Directions, virtual court and employer accepted assessments. Driven by a commitment to delivering reliable and exceptional service, combined with innovative technology that makes positive change, CST has achieved sustained growth and success. The company has had an average annual revenue and EBITDA growth of 29 percent over the past five years. CST is a portfolio company of L. Catterton and was named Best Place to Work for Working Parents in 2022 and 2023. For more information visit www.consumersafetytechnology.com.