Ilyas G. is a Senior Product Researcher at Contentful since August 2021, specializing in user experience research encompassing discovery, validation, and customer feedback initiatives. Ilyas has extensive experience in quantitative methodologies and pricing strategy. Previously, Ilyas served as a Global Consumer Insight Manager at Pernod Ricard, focusing on mix optimization and standardizing research methodologies. Additional experience includes roles as Senior Research Executive at YouGov, Junior Research Executive at Kantar TNS, and Marketing Analyst Intern at Verisure. Ilyas holds a Master's degree in Strategic Management of Innovation from Toulouse School of Management and multiple bachelor's degrees in Business Administration, International Marketing, and related fields.
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