Freda Stone

Freda Stone is a seasoned professional with extensive experience in eCommerce and digital marketing. Currently serving as Team Lead in Adoption Consulting and formerly as a Senior Solutions Expert at Contentsquare since September 2022, Freda has demonstrated leadership in data analytics and project management. Prior to this, Freda was the Onsite Performance Manager for Miele X, where key responsibilities included optimizing the consumer funnel and managing significant commercial projects. Previous roles also include Ecommerce Category Specialist at Jacobs Douwe Egberts, focusing on category management and conversion optimization, and SEA Manager for Treatwell, where Freda specialized in paid search campaign growth for the Benelux markets. Freda holds a Master of Science in Economic and Consumer Psychology from Leiden University and a Bachelor's degree in Applied Psychology from University College Cork.