ContextualY is an insights-based market research firm focused on servicing the needs of technology companies with a specific expertise in enterprise/commercial/B2B research issues such as decision maker needs, messaging/positioning, purchase journeys and buyer/influencer personas.

Our mission is to deliver great Insights work to our clients by using our knowledge and passion for technology decision making, bringing together a community of smart and motivated people who are curious about finding meaning in data, and building a human-centric environment that strives to bring out the best in our employees. 

As companies seek to adapt their offerings to a rapidly transforming marketplace, they often embrace the mantra of ‘being more data driven’.  The reality is that data alone does not help with marketing strategy because it often lacks the associated context necessary to really understand how to successfully move forward. To be competitive in the future, brands will need to understand the behaviors, emotions, motivations, and experiences that shape what people will want in the future.  At ContextualY, we gather important context using our deep technical and organizational behavior knowledge with a practice grounded in behavioral science and motivational psychology to propel our clients forward with differentiated brands and offerings.   

At ContextualY, we use context to illuminate the whY.

ContextualY is a WEBNC certified women-owned business.

ContextualY, inc

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