Loreto Vicent Cabañas

Loreto Vicent Cabañas is a highly experienced professional with a robust background in project management and go-to-market strategy. Currently serving as the Go-to-Market Strategy Manager at CONTEXTworld since May 2020, responsibilities include defining and executing comprehensive strategies for product launches, managing cross-functional alignment, and developing global marketing strategies. Previous roles at Sony Electronics involved significant sales and marketing leadership, project management, and financial modeling to enhance business performance across various markets. Loreto's early career included project management roles at CONTEXTworld and a marketing consultancy, combined with educational credentials including an MBA from ESIC Business and Marketing School and a Master's in Project Management from Universidad Nacional de Educación a Distancia.