James Lowder

James Lowder is a seasoned creative professional with extensive experience in the floral industry, currently serving as the Creative Director for Mass Market at Continental Flowers since December 2022. Prior to this role, James was the Director of Consumer Buying Experience at P&F Costa Rica Flower Farms, where responsibilities included designing floral marketing programs and enhancing in-store customer experiences. As a Brand Strategist at Elite Flower, James successfully launched multiple floral brands targeting young adult consumers. James also contributed to product innovation at Gems Group, Inc. with the invention of the B-Cube, and co-founded The Vase Collar Company, creating the Vase Collar®. Additional experience includes positions in graphic design and marketing at Sunshine Bouquet Company and NetSpeak Corporation. James holds a Bachelor of Science degree in Art Marketing/Graphic Design from Appalachian State University.