Guillermo Lara

Guillermo Lara possesses extensive experience in sales and commercial management within the automotive and industrial lubricants sectors. Currently serving as Jefe de ventas at Grupo Continental Motores since April 2022, Guillermo previously held significant roles such as Supervisor JMC at MOVESA and Jefe comercial at Grupo UMA Centroamerica, where responsibilities included B2B sales of Petronas lubricants. Prior to these positions, Guillermo was Gerente de ventas at INTERLUBS, a distributor of multi-brand lubricants. Educationally, Guillermo holds a Licenciatura in RR.PP. y Comunicaciones from Universidad Tecnológica de El Salvador, completed between 1997 and 2001.