Alena Bauer is a marketing expert with extensive experience in brand management, communications, and media relations. They began their career as a Marketing Intern at Aveos Fleet Performance Inc. and progressively advanced through various roles, including Marketing Assistant at Friedrich Berlin Verlag and Senior Public Relations & Internal Communications Manager at RICOH Deutschland GmbH. Alena currently serves as the Head of PR & Internal Communications EMEA and has been involved in multiple positions related to internal communications and brand strategy at Continental. They hold a Master of Arts (M.A.) and a Bachelor of Arts (B.A.) in Media Management from the Institut für Journalistik und Kommunikationsforschung Hannover.
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