Amber LIU

Amber Liu is the Head of Retail Concept and Non-tire Business at Continental, where they currently lead initiatives in the automotive aftermarket. They previously held roles as Head of Channel Sellout for Greater China at ZF Group and Workshop Concept Manager at Bosch China. Amber's early career includes serving as a Department Manager at Decathlon France. They earned a Master of Science in Business Administration and Management from NEOMA Business School.