Jorgina Guerra Rivera

Jorgina Guerra Rivera is a Data Scientist at Continental, specializing in applied analytics and AI since October 2019. Key contributions include data-driven root cause analysis of scrap occurrences in tire production, development of machine learning models, an ETL pipeline for data preparation, and customer segmentation utilizing advanced statistics. Previously, Jorgina gained experience through roles at BMW Group Mexico as a Digitalization Intern, at Continental as an IT Strategy and Innovation Intern, and at Honeywell as a Quality Assurance Analyst and Service Desk Assistant. Jorgina holds a B.Sc. in Business Informatics from Tecnológico de Monterrey and an M.Sc. in Data Science from IU International University of Applied Sciences.