Lars Tiedje is currently the Business Development & Digitalization Lead at Continental, focusing on driving digitalization within the ContiTrade franchise network. Previously, they served as an Operations Manager at WUCATO Marketplace GmbH, where they managed the development of the operations management area and the company's ERP system. Lars holds a Master of Arts in Corporate Management & Economics from Zeppelin University and has completed Bachelor's degrees in both Business Administration and Economics from Christian-Albrechts-Universität zu Kiel.
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