Becky Lofstrom

Becky Lofstrom currently serves as the Director of Managed Service Platform at Continuum Media since February 2024. Previously, Lofstrom was a Founding Member of Chief Women's Network and held various senior roles at Cadent, including SVP and VP of Midwest Ad Sales, focusing on data-driven solutions for TV advertising. Additional experiences include positions such as Account Director at Viacom and Dish Network, General Manager of Midwest Ad Sales at NBC Universal, and National Sales Leader at Reactrix Systems. Lofstrom began the career as an Associate Media Director at DDB, after obtaining a Bachelor of Science in General Business from Miami University and participating in an international study program at Regents University London.