MacArena Mercado Peredo

Macarena Mercado Peredo has a diverse range of work experience. Macarena started their career at PwC Chile as an intern in the Assurance department. Macarena then moved on to General Motors, where they completed an internship in Marketing, focusing on product planning and analysis. Macarena then joined the Universidad Diego Portales as a researcher, specializing in the Asia-Pacific region. Macarena also worked as an assistant for a course on "Strategy and Competitiveness." After that, Macarena worked at Empresas Indumotora as a Market Analyst, where they were responsible for market reports and price tracking. Macarena then joined Subaru Chile as a Digital Media Product Manager and later as an Analyst in Digital Marketing and CRM. Following that, Macarena served as the Head of Marketing at Amicar, where they led the growth of their online sales channel and managed marketing budgets. Currently, they are the Head of Marketing at Continuum HQ. In this role, Macarena oversees marketing strategies and ensures that customers derive maximum value from the company's products and services.

Macarena Mercado Peredo completed a Graphic Design in Branding program at IED Barcelona in 2021. In 2018, they studied Digital Marketing at Universidad Adolfo Ibáñez. From 2009 to 2014, they pursued a degree in Business Administration and Management at Universidad Diego Portales.