Amanda Rivera

Amanda Rivera is an experienced marketing professional currently serving as Associate Account Director and Digital Channel Manager at Converge since July 2017. In this role, Amanda develops and oversees effective paid digital marketing strategies, achieving a 34% year-over-year improvement in ROAS/ROI. Previously, Amanda was an Associate Media Analyst at COOP, where responsibilities included career coaching and teaching data/media skills to recent graduates. Amanda's earlier experience includes roles as Digital Marketing Senior Captain at Direct Agents, where event facilitation and vendor communication were key duties, and a social media marketing assistant focused on enhancing brand visibility. Amanda began the professional journey as an office assistant and front desk supervisor in the hospitality sector. Amanda holds a Bachelor of Arts in Advertising, Public Relations, and Journalism from The City College of New York, coupled with additional training through COOP Careers Fellowship and Universidad Nacional de Tres de Febrero.